By Vince Amela
Companies like Zubka have been getting a lot of attention lately, leveraging existing job board technology and adding elements of social networking. I guess you could say you saw this coming but Zubka’s referral fee methodology is really what sparked my interest.
Upon hiring a candidate via Zubka and paying for their service, 80% of that money goes to the individual that referred the candidate to Zubka. A 5% slice goes to whoever referred you (the hiring entity) to post there and at the end; Zubka takes the remaining 15%.
So where does the recruiter fit in to this picture? He doesn’t, unless you need that perfect passive candidate who doesn’t even know what Zubka is.
Still… I think it’s an interesting model and an idea we should keep an eye on. For more information on Zubka and similar job / candidate referral start-ups check out this article.

I think this idea of paying the average joe a fee to refer candidates is pretty clever. It leverages the power of social networking by making every participant a possible recruiter for talent. So how do conventional recruiters stay in the game? Possibly by playing up the ability to find "passive candidates" or cream of the crop candidates that aren't even looking for a new job. Recruiters are under the gun to prove their value these days and sites like Zubka will make the even more of a challenge. I would like to see recruiters enter the market with a fresh perspective on how to use the same social networking technology to bring a more valuable and transparent hiring process to employers. I think this will be a key component to staying in the game.
Posted by: lisapeyton | May 22, 2007 at 08:56 AM