Product Marketing Manager - Analytics (Portland, Oregon)
As the widely recognized web analytics expert and market share leader, our client’s solutions are at the center of it all. They make sure that every dollar our customers spend on their online marketing initiatives is measured and tied to a return on their investment.
Responsibilities:
· Grow revenue by crafting strategies and targeted marketing programs that drive demand for the Analytics product line
· Developing and execute go-to-market strategies, pricing strategies, product launches and sales collateral.
· Develop, deliver and manage comprehensive portfolio of sales tools that build our client’s competitive advantage in the marketplace.
· Monitor trends in online advertising, and uncover customer needs to identify new opportunities for expansion.
· Drive growth in the business by maintaining performance dashboards and financial models that monitor the health of the business.
Qualifications:
· Bachelors degree required, MBA desired
· 5 or more years of relevant product marketing experience
· Experience in creating, planning and executing go-to-market strategies
· Experience in building effective marketing programs and sales tools that translate into customer wins
· Experience in planning, executing and maintaining pricing strategies and programs
· Strong leadership and motivational skills
· Expert verbal and written communication skills
· Proven ability to succeed in a fast-paced, matrixed organization
· Experience in web analytics or digital marketing strongly desired
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