Apparel, Footwear, and Sporting Goods

February 18, 2008

Placement News: Cycling business hires US GM

London based cycling apparel maker Rapha Racing Ltd. has located its new U.S. headquarters in Portland, drafting off of the momentum of Portland's thriving bike industry and culture. Generator Group helped to connect Rapha with Slate Olson, a Nike veteran who spent years working in U.S. cycling and running businesses.

Read Full Article: Portland Business Journal - by Robin Moody

February 18, 2008 in Apparel, Footwear, and Sporting Goods | | Comments (0) | TrackBack (0)

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February 03, 2008

Online Retailers Become More User Friendly in 2008.

In it’s 10th Annual Mystery Shopping Study, The E-Tailing Group “e-shopped” 100 online retailers to uncover trends and to rank the top ecommerce sites. The top ranked sites were: BlueNile.com, ContainerStore.com, Crutchfield.com, DiscoveryStore.com, Fossil.com, Golfsmith.com, Landsend.com, Polo.com, PotteryBarn.com, REI.com and Zappos.com.


What it takes to be a top online retailer:

  1. Correct answers to e-mail questions within 25 hours
  2. Delivery within four days
  3. Six or fewer clicks to complete checkout
  4. Real-time inventory status in the shopping cart or on a product page.
  5. Toll-free numbers clearly visible on the home page.
  6. E-mail order confirmation
  7. Recommend products during the shopping process
  8. Comprehensive FAQ’s
  9. Shopping cart that shows a running total of a customer’s selections
  10. Pictures of items in the cart.
  11. Use of alternative payment methods such as Google Checkout and PayPal

The 10th Annual Mystery Shopping Study represents just one study that The E-Tailing Group conducts each year. They also conduct other surveys to gather information such as: online merchandising developments, data mining, web analytics, internet marketing strategies, cross-channel shopping tactics, digital content methods, and technology trends. Check out their website at: http://www.e-tailing.com.


Generator Group has seen increased hiring activity in the direct-to-consumer arena including: ecommerce, catalog, and company owned retail stores. If called upon, Generator Group is capable of filling positions such as: GM Direct Channels, GM of Digital Commerce, Chief Information Officer, VP of Digital Commerce, Director of Digital Commerce, Director of Online Marketing, Online Marketing Manager, and Direct Marketing Manager.

February 03, 2008 in Apparel, Footwear, and Sporting Goods | | Comments (0) | TrackBack (0)

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  • Big Brothers and Big Sisters
    Big Brother Big Sisters, founded in 1904, is the nation's oldest and largest youth mentoring organization in the United States. In 2002, the organization served more than 200,000 youth ages five through 18, in 5,000 communities across the country. National research has shown that the positive relationships between youth and their Big Brothers and Big Sisters have a direct, measurable, and lasting impact on children's lives. The national headquarters is located in Philadelphia, PA.
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  • Outdoor Industry Foundation
    Oudoor Industry Foundation is a non-profit foundation established by Outdoor Industry Association to encourage active outdoor recreation for all Americans.
  • Big City Mountaineers
    Enrique to work with Big City as a board member.

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